The top holiday regions of summer 2023

The most popular holiday regions in Austria and the most clicked excursion tips

We have created an evaluation that includes 3.9 million search queries and 5.9 million page views from 1.2 million families . The summer months of June to August 2023 were decisive for this ranking. The result: The most popular holiday regions in Austria in 2023 and the most clicked excursion destinations in the federal states. You can find the lists of the winners on this page.

Austria's top 10 regions for family trips and family holidays


1. Salzkammergut

After coming in 5th last year, the Salzkammergut is the most popular holiday destination in Austria in 2023. Whether on holiday or day trips: with lakes, mountains, museums and leisure activities for the whole family, this holiday region offers the full program. The outdoor escape offers, the treetop path in Gmunden and the salt mines in Hallstatt were particularly popular this time.

Salzkammergut - Schafberg with Mondsee © TVB Mondsee-Irrsee/360PerspektivenGmbH

To the holiday region Salzkammergut

2. Schladming-Dachstein

The region south of the Dachstein, with the mountain adventures around Schladming, was also very popular in 2023. With excursion destinations such as the Hopsiland Planai in Schladming, the Dachstein cable car and the glacier experiences, real excursion magnets are located there.

3. Upper Styria

This year, Styria is strongly represented in the most popular excursion regions. The magical nature in and around the Gesäuse stands out in particular. The water adventure park there is even the most popular excursion destination in Austria in summer 2023. Overall, the region impresses with excursion tips on the subject of water.

Water experience in Upper Styria Rafting on the Salza © Freelife Outdoorsport

The Upper Styria tourism region

4. Waldviertel

This year, the Waldviertel was once again extremely popular with day trippers. The proximity to Vienna, the overall package of the region and the great excursion destinations have resulted in numerous enquiries. The Kittenberger Adventure Gardens, the Hubhof Family Park and the Hochmoor Nature Park were particularly sought after on familienausflug.info.

Kittenberger Adventure Gardens Waldviertel © Kittenberger Adventure Gardens

To the Waldviertel holiday region

5. Mühlviertel Highlands

The north-eastern region of Upper Austria is known above all for the attractions in the Bohemian Forest and the gentle tourism between lovely towns and hills. Whether it's the nature safari trail in St. Stefan-Afiesel or adventures in Graniteland, the tourist region offers numerous insider tips. The Bohemian Forest Park and the high ropes course - both in Ulrichsberg - are particularly popular.

Steinblosmauerhof © https://www.muehlviertlerhochland.at/

To the holiday region Mühlviertler Hochland

6. Danube region Upper Austria / Linz

The number 6 most popular excursion region can also be found in Upper Austria. Around the metropolitan area of ​​Linz with its excursion destinations on the Danube, the center of Upper Austria has a lot to offer. First and foremost, the IKUNA nature adventure park with its numerous attractions and overnight accommodation options is worth mentioning. But the Mini Danube water experience was also often sought after.

Cycling along the Danube in Upper Austria © WGD Donau Oberösterreich Tourismus GmbH/Hochhauser

To the Danube region around Linz

7. Salzburg Lake District

The region north of Salzburg, with its rolling hills and lakes, offers a dreamlike backdrop, especially for holidaymakers from Bavaria and day-trippers from Salzburg and Upper Austria. Whether it's a dream ride in Mattsse, the warm bathing lakes, cool gorges like the Teufelsgraben or hikes with a panoramic view - the Salzburg Lake District is an all-weather region for families and is no longer an insider tip.

Time out on the lakes of the Salzburg Lake District © Salzburg Lake District

To the Salzburg Lake District excursion region

8. Danube Lower Austria / Wachau

Lower Austria is also strongly represented this year, for example with the Wachau and the Danube region. In addition to sights such as Melk Abbey and Artstetten Castle, there are also numerous company excursion destinations such as the Haubiversum. A region for young and old.

Danube with Dürnstein castle ruins in the foreground © Danube Lower Austria / Steve Haider

To the holiday region Danube Region Lower Austria

9. Zillertal

The Zillertal is a multifaceted holiday region, as the valley begins flat and wide before the high alpine landscape with narrow valleys appears. This peculiarity makes the Zillertal so popular as a holiday region for families. The ZirbenPark Hochzeiger, the Zillertal adventure dairy and the Aufenfeld leisure park show the varied offerings in this Tyrolean holiday region.

View of the First Holiday Region Zillertal © Wörgötter and Friends

To the regions in the Zillertal

10. Thermal region of Styria

This year, the theme region of Styria was searched for more often on familienausflug.info than ever before. In addition to Austria's most famous thermal baths, the Styrian holiday region offers everything the (green) heart desires. Tours of Zotter or Vulcano, tours for the family and small but fine museums.

Experience animals and nature in Styria © Thermal & Volcanic Region of Styria, Harald Eisenberger

To the Thermenland Styria

You can find all pictures of the holiday regions in our press section .

The most clicked summer destinations 2023 in Austria

  1. Water adventure park in Gesäuse (Styria)
  2. The Wild Mountain Mautern (Styria)
  3. IKUNA Nature Adventure Park (Upper Austria)
  4. Family Park Hubhof (Lower Austria)
  5. Dino Tattendorf / Dumbapark (Lower Austria)
  6. Familywald Ossiacher See (Carinthia)
  7. Hopsiland Planai (Styria)
  8. Ghost Mountain St. Johann im Pongau (Salzburg)
  9. TriassicPark on the Steinplatte (Tyrol)
  10. Dachstein Cable Car & Glacier (Styria)

The most clicked destinations for family trips in the federal states

Burgenland : Mühlgraben fairytale forest, PODOplay, St. Margarethen quarry
Overview of 254 excursion destinations in Burgenland: www.familienausflug.info/burgenland

Carinthia : Familywald Ossiacher See, Aktiv Park Bad Kleinkirchheim / Biosphere Park Railway Brunnach, Granatium Radenthein
Overview of 259 excursion destinations in Carinthia: www.familienausflug.info/kärnten

Lower Austria : Hubhof Family Park, Dino Tattendorf, Kittenberger Adventure Gardens
Overview of 757 excursion destinations in Lower Austria: www.familienausflug.info/niederösterreich

Upper Austria : IKUNA Nature Adventure Park, Dinoland in Katzenberg Castle Park, Dachstein Giant Ice Cave
Overview of 958 excursion destinations in Upper Austria: www.familienausflug.info/oberösterreich

Salzburg : Geisterberg St. Johann-Alpendorf, Teufelsgraben Seeham, Palfner Alm Rauris
Overview of 554 excursion destinations in Salzburg: www.familienausflug.info/salzburg

Styria : Water adventure park in Gesäuse, The Wild Mountain Mautern, Hopsiland Planai
Overview of 604 excursion destinations in Styria: www.familienausflug.info/steiermark

Tyrol : TriassicPark on the Steinplatte, ZirbenPark Hochzeiger with ZirbenCarts, Swarovski Crystal Worlds
Overview of 378 excursion destinations in Tyrol: www.familienausflug.info/tirol

Vorarlberg : Sunnahof, Wälderbähnle, Pfänder
Overview of 211 excursion destinations in Vorarlberg: w ww.familienausflug.info/vorarlberg

Vienna : Time Travel Vienna, Windobona - Indoor Skydiving, Vienna Kids Farm
Overview of 465 excursion destinations in Vienna: www.familienausflug.info/wien

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